Table 3. Reliability analysis.

Variables Factor loading Eigenvalue Variance Reliability factor
Provisioning and Regulating Services ① Provision of clean water 0.712 3.310 33.104 0.830
② Genetic and Species of Plants in Forest 0.654
③ Production of raw material(e.g. timber) 0.636
④ Water purification by plants or soil 0.835
⑤ Air purification through absorbing air pollutants 0.754
⑥ Control natural disaster 0.641
Cultural Services ① Emotional stability provided by green area 0.719 2.892 28.918 0.854
② Opportunity of Outdoor leisure activity(e.g. Hiking, Camping) 0.882
③ Educational Value (e.g. Environmental Education, Access to Scientific information) 0.734
④ Cultural and Artistic Inspiration 0.844
Environmental Commitment ① I feel that I am in close connection with natural environment. 0.744 4.024 25.153 0.769
② I think natural environment affects my well-being. 0.725
③ I am interested in future environment. 0.712
④ When I decide something, I tend to think and decide whether it affect the environment. 0.610
Environmental Consciousness ① Habitat loss of wildlife 0.716 3.616 22.599 0.865
② Scenic or Aesthetic value reduction 0.738
③ Increased soil erosion and runoff 0.779
④ Reduction of Forest Economic Resources 0.842
⑤ Reduction of local community identity in mountain village 0.741
⑥ Forest Fire 0.630
Pro-Environmental Behavior ① I would be willing to try not to use the disposable products. 0.613 2.441 15.258 0.900
② I would be willing to make a donation to environmental organizations. 0.800
③ I would be willing to volunteer for environmental conservation. 0.793
④ I would be willing to participate in public hearing, forum for environmental policy. 0.838
⑤ I would be willing to participate in educational programs like class, seminar related to the environmental issues. 0.865
⑥ I would be willing to participate in ecotourism. 0.706