Table 5. Confirmatory factor analysis.

Latent variable	Observed Variable	Unstandardized Coefficient	Standardized Coefficient	S.E.	C.R.	AVE	Construct Reliability
Provisioning and Regulating Services	①	0.853	0.660	0.074	11.515	0.508	0.860
	②	1.390	0.668	0.120	11.627
	③	1.303	0.665	0.112	11.594
	④	1.311	0.795	0.099	13.280
	⑤	0.969	0.648	0.085	11.339
	⑥	1	0.652
Cultural Services	①	0.706	0.746	0.044	15.949	0.525	0.816
	②	0.907	0.770	0.055	16.548
	③	0.777	0.774	0.047	16.647
	④	1	0.809
Environmental Commitment	①	0.904	0.685	0.078	11.627	0.412	0.737
	②	0.779	0.691	0.066	11.712
	③	0.962	0.675	0.084	11.505
	④	1	0.661
Environmental Consciousness	①	1.354	0.677	0.141	9.588	0.433	0.818
	②	1.645	0.746	0.163	10.067
	③	1.683	0.789	0.163	10.326
	④	1.799	0.844	0.169	10.616
	⑤	1.684	0.750	0.167	10.095
	⑥	1	0.507
Pro-Environmental Behavior	①	0.778	0.646	0.063	12.444	0.424	0.814
	②	1.118	0.788	0.074	15.017
	③	1.130	0.803	0.074	15.242
	④	1.292	0.861	0.080	16.214
	⑤	1.302	0.857	0.081	16.151
	⑥	1	0.692

χ²=782.000 (p=0.000), df=289. CMIN/df=2.706, NFI=0.869. CFI=0.913, RMSEA=0.063